Shift operates in a long lifecycle, low-frequency business, where customers typically do not purchase repeatedly or often. Siloed data spread across multiple systems Shift also works with a network of top lenders that compete to give everyone the best interest rate on a loan. All cars that Shift sells pass rigorous inspections to ensure customers are purchasing a quality car, and thanks to the fixed pricing model, there’s no haggling or negotiation necessary. Founded in 2013, and headquartered in San Francisco, California, Shift is a technology-driven platform that operates as a one-stop-shop for both buyers and sellers, taking a traditionally burdensome experience and transforming it into an enjoyable and hassle-free process.īased on convenience, value, and trust, Shift helps customers test drive, buy, and sell cars from the comfort of their own home, reducing the intermediary costs of traditional dealerships and saving customers time. is an online marketplace for buying and selling cars. In addition, Twilio Segment gave internal teams the flexibility to experiment without relying on engineering resources. Shift turned to Twilio Segment and Iterable to centralize data and use personalized email to re-engage visitors and drive growth. Shift needed a way to create cohesive, personalized email engagement with its customers to grow its business. But data silos, non-integrated systems, and manual processes prevented Shift from effectively engaging with customers. Shift operates in a long lifecycle, low-frequency business, therefore, personalized email engagement with customers is critical to create long-term engagement.
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